We build and manage high-impact social media profiles exclusively for doctors, clinics, hospitals and diagnostic labs across India โ creating content that educates patients, builds trust, and drives real appointment bookings every single day.
India has 700+ million active social media users. Your future patients are scrolling right now.
67% of Indian patients follow at least one doctor or health professional on social media and use that content to decide who to consult.
Instagram Reels and Facebook videos about health conditions reach millions of people in Indian cities daily โ creating massive organic patient acquisition opportunities.
Doctors with strong social media profiles receive 3ร more patient referrals from other patients โ people recommend doctors they follow and trust online.
WhatsApp Business is now India's most-used patient communication channel โ the right setup automates appointment reminders, follow-ups and new patient acquisition simultaneously.
Social proof drives consultations: a doctor with 10,000+ engaged followers on Instagram is perceived as more credible, trustworthy, and skilled โ even before a patient walks in.
Active social media users in India in 2026
Patients follow doctors on social media before consulting
More referrals for doctors with active social profiles
Avg. follower growth for our clients in 6 months
Every platform serves a different patient segment. We master each one with healthcare-specific strategies designed for the Indian market.
India's fastest-growing visual platform with 350M+ users. Reels, Stories, Carousels and educational posts about health conditions build massive patient trust and brand authority for doctors.
Facebook remains the most trusted platform for the 35โ65 age group โ India's highest medical spenders. Page management, health groups, and video content generate exceptional patient leads from this audience.
YouTube is India's #2 search engine. Health explainer videos, procedure walkthroughs and patient Q&A sessions rank on YouTube Search AND Google Search โ giving you double the organic visibility for free.
With 535M+ users in India, WhatsApp is how patients prefer to communicate with doctors. We set up Business profiles, automated messages, broadcast lists and appointment booking flows to maximise patient retention.
LinkedIn positions you as a thought leader in your medical specialty โ attracting referrals from other doctors, hospital tie-ups, speaking invitations and premium patient demographics. Essential for cardiologists, surgeons and hospital chains.
We keep your brand ahead of the curve on emerging platforms like Threads and Koo โ where early healthcare voices are building massive audiences before competition arrives.
We create content in Hindi, Bengali, Tamil, Telugu, Kannada and Marathi โ reaching patients in their preferred language for dramatically higher engagement rates across India.
End-to-end social media management โ from strategy and content creation to community management and analytics reporting.
We professionally set up or overhaul all your social media profiles โ optimised bios, cover images, story highlights, contact buttons and link-in-bio pages designed to convert profile visitors into patient inquiries.
Every month we research, plan and deliver a full content calendar โ mixing educational posts, awareness days, clinic updates, team spotlights and patient engagement content tailored to your specialty and Indian healthcare calendar.
Short-form video (Instagram Reels, YouTube Shorts, Facebook Reels) is the fastest-growing content format in India. Our healthcare video team creates engaging 30โ60 second health education videos that go viral within your target patient audience.
Professionally designed carousels, infographics, quote cards and educational posts in your clinic's brand colours. Every visual is created by our in-house healthcare graphic designers โ no generic templates or stock designs.
We respond to comments, DMs and patient questions on your behalf โ maintaining a consistent, professional and empathetic voice. Timely engagement builds community loyalty and is a direct signal to platforms to show your content to more people.
Complete WhatsApp Business setup with automated welcome messages, appointment request flows, broadcast lists for health tips, and patient follow-up sequences โ turning WhatsApp into your most efficient patient retention tool.
India's healthcare calendar is packed with awareness days โ World Heart Day, World Diabetes Day, Cancer Awareness Month and more. We plan and execute special campaigns around these dates to maximise engagement and patient education.
Beyond your clinic, we build your personal brand as a trusted medical expert โ thought leadership content, health myth-busting posts, doctor Q&A sessions and patient success story formats (within NMC guidelines) that establish you as the go-to specialist in your city.
Transparent monthly reports covering follower growth, reach, post engagement, story views, website clicks, DM inquiries and appointment conversions โ plain-language summaries with no social media jargon, just clear metrics that matter to your practice.
Every post we create falls under one of six strategic content types โ each serving a specific purpose in your patient acquisition and retention funnel.
Clear, NMC-compliant posts explaining medical conditions, symptoms, treatment options and preventive healthcare โ the most shared content type on Indian social media.
Staff introductions, clinic tours, equipment showcases and day-in-the-life content that humanises your practice and builds familiarity before patients even visit.
Timely content around health observance days, disease seasons (monsoon illnesses, winter flu), and current health events in India โ maximising organic reach through trending topics.
Posts highlighting your qualifications, experience milestones, media features, awards and patient transformation stories (structured within NMC guidelines) โ the content that converts followers into patients.
Strategic posts promoting specific services, special consultation timings, new treatment availability and appointment booking calls-to-action โ directly driving patient inquiries from social media.
Interactive polls, Q&A sessions, health quizzes, festival greetings in regional languages and community-building content that creates a loyal, engaged audience of patients who advocate for your clinic.
A structured, 5-step process that delivers consistent growth across all platforms.
We audit your existing profiles, analyse competitors, and design a custom social media strategy for your specialty and city.
Complete profile optimisation, branded highlight covers, bio copywriting and link-in-bio setup across all platforms.
Monthly content calendar with graphics, Reels scripts, captions and hashtag strategy โ approved by you before posting.
Consistent scheduled posting at optimal times, community management, DM responses and audience engagement daily.
Monthly performance reports with follower growth, reach, engagement and patient lead data. Strategy refined every month.
Measurable outcomes from doctors and clinics we manage across India โ not just vanity metrics, but real patient acquisition results.
Each specialty requires a different content voice, patient tone and platform strategy โ we customise everything for your specific practice type.
Everyday health tips, common illness guides and seasonal health awareness content that positions you as the neighbourhood doctor everyone trusts.
Before-after treatment showcases, dental care tips, fear-reducing content and procedure explainers that convert dental phobics into booked patients.
Skin care tips, treatment results, skincare myths busted and seasonal skin health content โ Instagram's highest-performing medical content category.
Heart health awareness, lifestyle medicine content, and patient education that establishes you as a trusted cardiac authority in your city.
Child health guides, vaccination reminders, growth tips and parenting health content โ the most shareable medical content among Indian mothers and families.
Holistic health content, yoga integration, mental wellness posts and lifestyle medicine โ perfect for Instagram's wellness-conscious Indian audience.
Test awareness content, health check-up promotions, home collection campaign posts and diagnostic education to drive lab bookings from social media.
Multi-department content, doctor feature series, facility showcases and community health events โ building hospital brand authority across all platforms.
Real feedback from real healthcare professionals who saw real growth โ in followers, trust, and most importantly, new patients.
"I had an Instagram account with 480 followers that I'd never properly used. DoctorsBranding took over completely โ content, design, posting, replies, everything. In 5 months I went from 480 to 22,000 followers. More importantly, I now get 30+ DMs asking for appointments every single month."
"As a paediatrician, parents are my real audience โ and they live on Facebook and YouTube. The team created Hindi health videos for parents that genuinely helped people. Within 6 months, my YouTube videos were getting 50,000+ views and parents were travelling from 3 districts away for appointments."
"Our diagnostic lab had zero social media presence. DoctorsBranding set up our WhatsApp Business, Instagram and Facebook simultaneously. The WhatsApp broadcast for health checkup promotions alone brought us 180 bookings in the first month โ it was unbelievable. The ROI is unlike anything we've experienced."
Monthly retainer plans. No annual lock-in. No hidden costs. Cancel with 30 days' notice anytime.
* All prices exclude GST. Custom packages for hospital chains and multi-location practices. Contact us for a tailored proposal.
Answers to the questions doctors ask us most before starting their social media journey.
Followers alone are a vanity metric โ but strategic social media absolutely drives patient appointments when done correctly for healthcare. We focus on content that generates DM inquiries, website clicks, WhatsApp messages and calls โ not just likes. Our clients on average receive 25โ60 new patient appointment requests per month directly attributable to social media within 3โ6 months of starting. We track this with UTM links, call tracking and direct inquiry attribution in every monthly report.
This is a critical concern and we take it very seriously. Our entire content team is trained in NMC (National Medical Commission) guidelines for medical advertising in India. We create content that educates patients, showcases credentials and builds brand awareness โ without prohibited elements like patient testimonials (with exceptions), treatment outcome guarantees or misleading claims. Every post is reviewed before publishing to ensure full compliance. Your medical licence and reputation are always protected.
We're designed for busy doctors โ your time involvement is minimal. We research, create, write, design and schedule all content. You'll receive a monthly content calendar for a quick 15โ20 minute review and approval. We also handle all comments, DMs and community engagement. Many of our clients go months without creating a single post themselves โ they simply approve the calendar and trust our team to execute. You stay focused on patients; we handle your social media.
It depends on your specialty and target patients. For dermatologists, aesthetic surgeons and younger demographics: Instagram first. For general physicians, gynaecologists and patients aged 35โ65: Facebook is often higher ROI. For authority-building and long-form education: YouTube. For immediate patient retention and appointment reminders: WhatsApp Business. In our free audit, we analyse your specific patient profile and recommend the optimal platform priority for your practice rather than giving generic advice.
Absolutely โ and we strongly recommend it for most Indian markets. Regional language content consistently outperforms English content in engagement and shareability for healthcare topics in India. We create content in Hindi, Bengali, Tamil, Telugu, Kannada, Marathi and Gujarati. Many of our most successful campaigns use a bilingual approach โ English captions with Hindi text on the graphic itself โ which maximises reach across both educated and regional audiences simultaneously.
Yes โ revisions are always included. Every month before we schedule posts, you receive the full content calendar for review and approval. You can request unlimited changes in the approval round. We work until you're 100% happy with every piece of content. Your clinic's voice, values and brand standards are always maintained. We also have a dedicated WhatsApp group with your account manager for quick real-time communication throughout the month.
Book a free 30-minute SMO consultation. We'll audit your current social presence, identify your biggest growth opportunities and show you exactly what we'd do differently โ at zero cost.
Tell us about your practice and we'll analyse your current social media presence and show you exactly what's stopping you from growing โ completely free.
โจ Free audit includes: profile score across all platforms, content gap analysis, competitor comparison & a custom SMO growth roadmap.
Our healthcare social media specialist will analyse your profiles and get back to you within 2 hours.
