We manage your complete patient review ecosystem — generating positive reviews on Google, Practo, JustDial, Lybrate & Facebook, responding to negative feedback professionally, and protecting your online reputation 24×7 across all platforms.
India's healthcare industry has fundamentally shifted. Patients today choose doctors the same way they choose restaurants — by checking reviews first.
77% of Indian patients read reviews on Google, Practo or JustDial before booking an appointment — your online reputation is your first impression.
Google ranks clinics with more reviews higher in local search results — a practice with 200 reviews and 4.8 stars will consistently outrank one with 12 reviews and 4.2 stars.
Practo's algorithm directly rewards doctors with higher ratings by showing them first in search results — a 4.8★ doctor is shown 6× more than a 3.5★ doctor in the same specialty.
One unresponded negative review can cost you 22 potential patients — studies show 68% of patients read how a doctor responds to negative reviews before deciding to book.
43% of Indian patients will choose a doctor outside their insurance network if that doctor's reviews are significantly better — reviews overcome even price barriers.
Indian patients check Google reviews before choosing a doctor or clinic
More visibility on Practo search for doctors with 4.8★ vs 3.5★ ratings
Average rating our clients achieve within 6 months of starting ORM
Patients lost per unresponded negative review, according to healthcare research
After studying India's ORM landscape — including Meditwitt, GrowthPixel, CoveryOu, Harvee and international platforms like ReviewInc and RepuGen — we identified the critical gaps that cost Indian doctors reputation and patients.
Focus only on Google — completely ignore Practo, JustDial, Lybrate and Indian health portals where 60% of patient discovery happens in India.
Use template responses — copy-paste replies that patients recognise as robotic, destroying the trust that authentic responses build.
No NMC compliance knowledge — responses that accidentally confirm patient-doctor relationships or reference specific treatments violate medical ethics regulations.
No regional language strategy — 70% of Indian patients feel more comfortable reading and writing reviews in Hindi or their regional language, yet most agencies work only in English.
React rather than prevent — wait for negative reviews to appear before acting, instead of identifying dissatisfied patients before they go public.
No Practo profile optimisation — Practo has its own SEO algorithm; most agencies don't know how to optimise doctor profiles to rank higher within the Practo ecosystem.
No cross-platform review consistency — a doctor may have 4.9★ on Google but 3.1★ on JustDial, and most agencies only manage one platform at a time.
All 6 Indian platforms managed simultaneously — Google, Practo, JustDial, Lybrate, Facebook and clinic website testimonials in one integrated strategy.
Custom responses every time — our medical content team writes unique, personalised responses to every review, building authentic patient relationships at scale.
NMC-compliant response protocols — every response is reviewed against medical ethics guidelines to protect your professional registration while managing reputation effectively.
Hindi & regional language review strategy — we encourage and manage reviews in the patient's preferred language, dramatically increasing review generation rates.
Proactive patient feedback system — post-appointment WhatsApp and SMS satisfaction surveys that identify unhappy patients privately, before a negative public review is posted.
Practo SEO + profile management — complete Practo profile optimisation including categories, services, photo galleries and response strategy to rank higher within Practo search.
Monthly cross-platform reputation report — transparent, unified reporting showing ratings, review volume, response rate and patient sentiment across all platforms.
Indian review platforms managed simultaneously — Google, Practo, JustDial, Lybrate, Facebook & more
Of our clients achieve 4.5★ or above across all platforms within 6 months
Response rate maintained — every single review responded to within 24 hours
Indian patients discover doctors across multiple platforms. We manage your reputation on all of them — simultaneously, consistently, proactively.
India's #1 patient discovery platform
Google is the single most important review platform for doctor visibility in India. A higher Google rating directly improves your Local Pack ranking — putting you at the top of Maps results when patients search for doctors in your area.
India's largest health platform
Practo's internal search algorithm heavily rewards doctors with higher ratings and more reviews. A fully optimised Practo profile with consistent 5-star reviews can generate 30–80 additional appointment inquiries per month — entirely organic, no ad spend required.
India's oldest local search platform
JustDial remains the dominant discovery platform for India's Tier 2 & Tier 3 cities, and for the 35–65 age demographic who still rely on it extensively. Maintaining a strong JustDial rating is critical for clinics outside major metros.
Specialist consultation platform
Lybrate is particularly powerful for specialist doctors — dermatologists, cardiologists, neurologists and gynaecologists. Patients on Lybrate tend to be health-conscious urban professionals who spend more time researching and leave more detailed reviews.
Social trust building platform
Facebook page reviews carry significant weight for the 35–65 age group — India's highest healthcare spending demographic. Recommendations from friends and family on Facebook directly influence clinic choices for lakhs of Indian patients every day.
Clinic website & additional listings
Beyond the major platforms, we manage testimonials on your clinic website, Credihealth, Tata 1mg, Apollo 24|7 and other relevant health directories — ensuring a consistent, positive brand narrative wherever patients search for information about you.
From generating your first 100 Google reviews to protecting your reputation during a crisis — we handle the complete patient review lifecycle for your practice.
We implement a systematic post-appointment review request system via WhatsApp and SMS — sending personalised messages to happy patients with direct links to your Google, Practo and JustDial profiles, making leaving a review effortless and increasing your monthly review volume by 5–10×.
Every single review — positive, neutral or negative — receives a timely, custom-written response from our medical content team within 24 hours. Responses are warm, professional, NMC-compliant and crafted to build patient loyalty while demonstrating care to prospective patients reading your reviews.
We intercept dissatisfied patients with a private feedback survey before they post publicly. For negative reviews already posted, we craft de-escalating professional responses that demonstrate empathy and resolution — converting reputation threats into trust-building moments.
Real-time monitoring of all review platforms with instant alerts when a new review is posted — positive or negative. Our team is notified immediately so no review — especially a critical one — sits unresponded for more than a day.
Complete GMB profile audit and optimisation — photos, services, attributes, opening hours, Q&A management and weekly post updates. A fully optimised GMB profile generates 7× more calls and directions than an incomplete one.
In-depth Practo profile optimisation using Practo's internal ranking algorithm — specialty categories, service listings, consultation fee optimisation, photo gallery and consistent review generation strategy specifically designed for the Practo search ecosystem.
Identification and systematic flagging of fake, malicious or irrelevant reviews — from competitors posting fake 1-star reviews to genuine mistaken reviews. We file appeals through official Google and Practo processes and follow up until removal is confirmed.
Transparent monthly reports covering total reviews received, platform-wise rating trends, response rate, sentiment analysis, review velocity and comparative ranking — giving you a clear picture of your reputation health every month.
Consistent Name, Address and Phone (NAP) information across all major health directories, maps and portals — eliminating duplicate listings, wrong addresses and outdated contact details that confuse patients and hurt your local SEO simultaneously.
Most doctors make critical mistakes when responding to negative patient reviews — costing them patients and sometimes inviting regulatory scrutiny. Here's our proven approach.
Speed signals to both the unhappy patient and to prospective patients reading the review that your clinic takes feedback seriously. Delayed responses make negative reviews look legitimised.
Per NMC guidelines and privacy best practices, we acknowledge concerns without confirming whether the reviewer is actually your patient — protecting your practice legally while still appearing empathetic.
We express genuine concern for the experience described and invite the reviewer to contact the clinic privately — de-escalating the public conversation and moving towards private resolution.
If the complaint reflects a genuine process issue (long wait times, billing confusion), we use the response to demonstrate that changes are being made — turning a negative into a quality commitment signal.
Reviews containing false information, personal attacks or competitor posts are flagged through official channels with documented evidence — we pursue removal aggressively and legally.
Never ignore a negative review. Unanswered negative reviews signal to every prospective patient that you are indifferent to patient feedback — the single most damaging perception for any clinic.
Never confirm the reviewer was your patient. Phrases like "We're sorry you felt this way during your visit" violate patient privacy under both NMC guidelines and DPDP Act 2023. Our responses never confirm treatment.
Never respond defensively or emotionally. Doctors who argue back in reviews ("You clearly misunderstood the diagnosis") are seen as dismissive by the hundreds of silent readers — permanently damaging trust at scale.
Never ask patients to delete or change their review. This is a direct violation of Google's and Practo's policies and can result in your profile being penalised or suspended — we never make this request.
Never post fake counter-reviews. Fake positive reviews inflate your rating temporarily but are detected by platform algorithms and human reviewers — resulting in mass removal of your review count and potential profile suspension.
Never share clinical details in responses. "We provided the correct antibiotic dosage for your infection" — responding with even basic clinical information violates patient confidentiality laws in India.
Never copy-paste the same response template. Patients reading your reviews will immediately notice if every reply starts with "Thank you for your valuable feedback" — destroying the authenticity that reviews are supposed to convey.
A structured 5-step reputation management process that consistently delivers measurable results for Indian healthcare practices.
We analyse your current ratings, review velocity, platform presence and competitor reputation across all 6 platforms.
All profiles optimised — GMB, Practo, JustDial, Lybrate, Facebook — with monitoring tools and review request workflows activated.
Post-appointment WhatsApp & SMS review requests sent to verified patients with platform-specific direct links to maximise conversion.
All reviews responded to within 24 hours. Negative reviews de-escalated. Fake reviews flagged. Dissatisfied patients contacted privately.
Monthly ORM report with ratings, review volume, sentiment trends and actionable recommendations for continuous improvement.
Every specialty, every city, every practice size — we build the right review strategy for your specific patient demographics and competitive landscape.
High review volume from cosmetic and implant cases. We build your reputation across Google and Practo for local dominance.
Aesthetic patients are heavy review writers. We capture their positive experiences and manage sensitive before/after review mentions.
Building authority and trust reviews for high-stakes cardiac care — patients who do the most research before choosing their specialist.
Mothers are India's most active review writers for healthcare. We systematically capture post-visit reviews from parents on all platforms.
LASIK and cataract patients actively share results. We amplify positive surgical outcomes as reviews while managing recovery complaints.
Managing reviews across Google, Practo and JustDial for lab chains — with turnaround time and report accuracy as key review themes.
Building lifestyle and holistic health reputation through authentic patient transformation stories shared as structured reviews.
Multi-department reputation management — each department and doctor managed individually within a unified hospital brand ORM strategy.
Real outcomes from real healthcare professionals — not case studies, real rating improvements and patient growth numbers.
"My Google rating was 3.4 stars from 22 reviews when I started with DoctorsBranding. They identified that my happy patients simply never thought to leave a review. After implementing their WhatsApp review request system, we went from 22 reviews to 218 reviews in 5 months — and our rating is now 4.8. Our new patient inquiries tripled."
"A competitor posted a series of fake 1-star reviews on our JustDial listing and our rating crashed from 4.7 to 3.1. DoctorsBranding identified the fake reviews, filed appeals with documented evidence and got 11 of 14 removed. Within 8 weeks our rating was back to 4.5 and still climbing. Their knowledge of platform policies saved our clinic."
"We had 1,400 patients on our Practo profile but only 38 reviews and a 4.2 rating. DoctorsBranding optimised our Practo profile completely and implemented their review generation system. In 4 months we now have 312 Practo reviews, a 4.9 rating and are ranked #1 for 'Gynaecologist in Jaipur' on Practo. We get 40+ monthly inquiries from Practo alone now."
Monthly retainer plans. No long-term lock-in. Cancel with 30 days' notice. All plans include onboarding, platform setup and dedicated ORM specialist.
* All prices exclude GST. Custom packages for hospital chains and multi-location practices. Contact us for a tailored quote.
Answers to the questions doctors ask us most before starting their ORM journey.
Yes — it is completely legal and ethical to ask satisfied patients to share their experience on public review platforms. The NMC (National Medical Commission) does not prohibit patient review solicitation as long as it is honest and not incentivised with gifts, discounts or payments. We strictly ensure our review request messages never offer incentives — they simply make it easy for happy patients to share what they would have shared anyway. Google, Practo and JustDial actively encourage businesses to ask for reviews. What is prohibited is fabricating reviews, paying for fake reviews or using deceptive tactics — none of which we do.
The timeline depends on your current review volume and how many new reviews we generate per month. For a practice with 30 reviews at 3.5★, generating 50–80 new 5-star reviews typically brings the overall rating to 4.3–4.6★ within 60–90 days. For practices with higher existing review counts, it takes proportionally longer. Our average client moves from their starting rating to 4.5★+ within 90–120 days. Some competitive specialties in high-volume cities see results even faster due to high patient throughput generating more review opportunities.
We can remove reviews that violate platform policies — fake reviews, competitor attacks, spam, reviews with inappropriate language or reviews about a different doctor/clinic. For genuine patient complaints, removal is not possible (and attempting to request it directly is against platform policies). Our strategy for genuine negative reviews focuses on professional de-escalation responses that demonstrate your commitment to patient care — because well-handled negative reviews often build more trust than no negative reviews at all. We have a strong track record of getting policy-violating reviews removed through official flagging processes.
Every response our team writes follows a strict NMC-compliant protocol: (1) We never confirm or deny that the reviewer was your patient, (2) We never reference specific treatments, medicines or diagnoses, (3) We never share any clinical information in responses, (4) All responses are written in the third-person from the clinic perspective rather than from the doctor personally, and (5) Every response is reviewed against our compliance checklist before posting. Our team is trained specifically on India's medical advertising and communication ethics regulations — this is a skill set that general ORM agencies simply don't have.
Competitor fake review attacks are more common in Indian healthcare than most doctors realise, particularly in competitive specialties like dentistry, dermatology and diagnostics. Our approach: (1) We identify patterns in the fake reviews (same device, timing, IP patterns, reviewer profile age), (2) We document the evidence thoroughly, (3) We file detailed appeals through Google's and Practo's official violation reporting process with all supporting evidence, (4) We follow up persistently until removal is confirmed. We have successfully removed over 2,000+ fake or policy-violating reviews for Indian healthcare clients through this process.
Yes — and this is one of our strongest competitive advantages. Most ORM agencies manage only English reviews. We have dedicated team members who manage and respond to reviews in Hindi, Bengali, Tamil, Telugu, Kannada and Marathi. Research consistently shows that patients who write reviews in their native language are more likely to be genuine long-term patients, and that regional language responses from clinics generate significantly higher trust scores. For practices in Tier 2 and Tier 3 cities where the majority of patients prefer Hindi or a regional language, this capability alone can double our review generation effectiveness.
Book a free 30-minute ORM Audit. We'll analyse your current ratings on all 6 platforms, identify your biggest reputation risks and opportunities, and build a custom review growth strategy for your practice.
We'll analyse your current ratings across all platforms, identify gaps and show you exactly how to reach 4.8★ across Google, Practo and JustDial — completely free.
⭐ Free audit includes: rating analysis on all 6 platforms, review velocity report, competitor comparison, fake review check and a custom 90-day reputation growth roadmap.
Our ORM specialist will analyse your review presence and get back to you within 2 hours with a personalised strategy.
